Led ThreadJet from idea to execution mapping every workflow, defining information architecture, and engineering conversion funnels grounded in our core values of speed, shortcuts, focus, and privacy. I reimagined LinkedIn messaging without breaking native patterns, designing a keyboard-first, AI-assisted flow that compresses time-to-reply and scales DM throughput. I shipped a cohesive design system, performance-first UI, and compliant data practices, and produced marketing assets for growth and socials to drive awareness, activation, and retention.